Choosing a roofing contractor is one of the most important decisions a homeowner or business owner can make. Roofing projects involve significant investment, and the quality of workmanship directly impacts the safety, efficiency, and long-term performance of your home or commercial building. That’s why many people look to the Better Business Bureau (BBB) when evaluating roofing companies.
BBB accreditation isn’t just a badge-it’s a signal of trust, accountability, and proven business integrity. For a roofing company to earn this accreditation, it must meet strict industry standards that protect consumers and promote ethical business practices.
Below, we break down what it truly means to be BBB accredited and why that accreditation should matter for your next roofing project.
What Makes a Roofing Company BBB Accredited?
To become BBB accredited, roofing companies must meet the BBB’s 8 Standards of Trust, which focus on honesty, transparency, responsiveness, and integrity. These standards create a consistent benchmark for evaluating reliability in the roofing industry.
1. Commitment to Ethical Business Practices
BBB-accredited roofing companies agree to uphold honesty in advertising, sales, warranties, pricing, and communications. This reduces the risk of misleading claims and ensures customers are treated fairly.
2. Transparent Business Operations
Accredited companies must provide clear information about their services, ownership, policies, and customer guarantees. That transparency builds confidence-especially for homeowners comparing multiple roofing contractors.
3. Verified Licensing, Insurance & Compliance
A roofing company must show proof of:
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State-required licensing
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Liability insurance
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Compliance with local building codes and safety standards
This helps protect customers from unqualified or underinsured contractors-an ongoing issue in areas that experience frequent storm damage.
4. Good Business Standing & Financial Stability
The BBB reviews the company’s track record and financial reliability before granting accreditation. Companies with long-standing roots in their community and a verifiable operating history are more likely to be approved.
5. Responsiveness to Customer Complaints
Accredited companies must:
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Respond quickly to complaints
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Work toward fair resolutions
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Participate in the BBB’s mediation and dispute-resolution process
This prevents customers from being ignored-something that happens frequently with non-accredited or “storm-chaser” contractors.
6. Proven Commitment to Customer Service
The BBB evaluates how a roofing company handles issues, guarantees satisfaction, and fulfills its promises. Companies with a consistent history of professional problem-solving often earn higher BBB ratings, such as an A or A+.
Why BBB Accreditation Matters for Your Roofing Project
1. Independent Third-Party Verification
Accreditation is not something a company can buy-it must be earned. Unlike marketing claims posted on a company website, BBB ratings provide objective, third-party verification of business conduct.
2. Protection Against Scams and “Fly-By-Night” Contractors
Colorado’s Front Range frequently experiences hailstorms, which attract out-of-state roofing crews that disappear after completing low-quality work. BBB accreditation verifies:
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Business longevity
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A permanent local address
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A history of trustworthy service
3. Transparent Complaint History
A roofing company’s BBB profile reveals:
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How many complaints they’ve received
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How quickly they resolved them
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Whether customers were satisfied with the outcome
This insight helps homeowners make informed choices based on real-world performance.
4. Access to Mediation if a Problem Occurs
With accredited companies, the BBB can step in to help resolve disputes-something you won’t get with an unaccredited contractor.
5. Peace of Mind for Homeowners & Businesses
Knowing your roofer is vetted, insured, and committed to high standards allows you to move forward confidently with roof repairs, replacement, or inspections.
Bear Brothers Roofing: A Company Rooted in Trust
As a long-standing roofing company serving Denver, Boulder County, and the Front Range, Bear Brothers Roofing is built on craftsmanship, transparency, and exceptional customer service. Our commitment to industry ethics, quality workmanship, and clear communication aligns perfectly with what BBB accreditation stands for.
When you work with Bear Brothers Roofing, you’re partnering with a trusted local contractor who stands behind every project-no shortcuts, no excuses, and no disappearing acts.
Frequently Asked Questions (FAQs)
1. Does BBB accreditation guarantee high-quality roofing work?
Accreditation doesn’t guarantee workmanship, but it ensures the company meets strict ethical, licensing, and customer service standards-strong indicators of reliability and professionalism.
2. How can I check a roofing company’s BBB rating?
Visit BBB.org and search the company name or zip code. You can view ratings, complaint history, and customer reviews.
3. Are all established roofing companies BBB accredited?
No. Accreditation is voluntary. Companies must apply and be approved, and many avoid it because they don’t want to be held accountable to BBB standards.
4. What does it mean if a roofer has complaints on BBB?
Complaints aren’t uncommon in the roofing industry. What matters is how the company resolved them. Accredited companies must respond professionally and promptly.
5. Should BBB accreditation be the deciding factor in choosing a roofer?
It shouldn’t be the only factor-but it’s an important one. You should also consider licensing, warranty options, local reputation, experience, and written estimates.
6. Does Bear Brothers Roofing follow the BBB Standards of Trust?
Yes. Our entire business model is built on transparent communication, professional integrity, high-quality service, and long-term customer satisfaction.
Work With a Roofing Company You Can Trust
Whether you need a roof repair, replacement, inspection, or assistance with an insurance claim, Bear Brothers Roofing is here to help.
Call us today at 303-422-2725 Or Request your free estimate online.
